Callicarpa dichotoma 'Issai'/Beautyberry
'Issai' is a small, rounded, deciduous shrub which typically grows 2-4' tall and is primarily included in the landscape for its showy fall display of lilac-violet fruit which ripen in September and put on their best show through October. Fruits persist beyond the point of leaf drop but not very far into winter.
Height: 3.00 to 4.00 feet
Spread: 4.00 to 5.00 feet
Bloom Time: June to August
Bloom Description: Bluish purple
Sun: Full sun to part shade